Guayaki Yerba Mate logo

Area Sales Leader

San Leandro, California
At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, "COME TO LIFE," is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every purchase of Guayakí drives positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do.

Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. Guayakí offers bagged loose leaf yerba mate as well as ready-to-drink yerba mate beverages in bottles and cans.


The Area Sales Leader (ASL)'s main priority is managing and leading a group of Customer Sales Representatives (CSRs) within an assigned geography that are accountable for in store execution through a set group of key customers. The Area Manager will also be responsible for the coaching, training and development of their respective teams. The Area Sales Leader will be accountable for driving sales volume and The Yerba Mate Co, LLC initiatives, tracking Key Performance Indicators (KPIs).

  • Drive sales volume and Key Performance Indicator (KPI) targets for each assigned CSR and appropriately manage the execution of these targets. Managing this performance consists of but is not limited to feedback/coaching, corrective counseling, and performance reviews.
  • Establish and maintain regular and on-going communication with retail partners/decision makers in order to successfully implement national/local programming and ensure high levels of customer service
  • Ensure a safe and clean environment for all CSRs and warehouse associates, including inspection of vehicles, monitoring maintenance of equipment, assessing driving behavior, etc.
  • Conduct new hire orientation and training
  • Conduct two route rides per week. The primary purpose of the route rides is to train, develop, and evaluate the performance of the CSRs and the executional conditions of his/her market.
  • Ensure Guayaki looks like the #1 yerba mate brand in all accounts and is winning vs. competition
  • Teach and develop CSR's selling skills through the established selling process, this will include role plays, overcoming objections, and retail math skills as well as understanding the different buying personalities of decision makers.
  • Conduct weekly CSR huddles/workshops in groups and 1 on 1's to improve operational expertise and recognize/reward results.
  • Recruit top talent and participate in hiring process of direct report positions
  • Conduct audits of inventory counts to ensure integrity of information
  • Manage or monitor inventory levels utilizing company processes
  • Review performance metrics and sales data daily

  • Work collaboratively across the organization and share best practices. Act as a major contributor/leader among peer group.
  • Build a diverse organization that reflects the marketplace; adheres to The Yerba Mate Co, LLC mission, values and inspires team through effective leadership.
  • Ensure the CSR team understands and adheres to Company standards and operating procedures.

  • Proven track record of meeting or exceeding assigned sales objectives
  • Excellent verbal and written communication skills, including ability to prepare presentation materials and present the information one-on-one and in a group
  • Strong computer skills in Microsoft Word, Power Point, and Excel
  • Demonstrated analytical and organizational skills
  • Must be at least 21 years old
  • Must have acceptable driving record

  • Minimum of 3-5 years industry-related experience
  • Bilingual- Puerto Rican/Cuban Spanish dialect preferred
  • 3-5 years of experience in Direct Store Delivery (DSD) management
  • Strong financial acumen
  • Preferred understanding of Encompass data system and other IT systems


  • As needed for market support

  • Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.
  • Employee frequently is required to walk and sit.
  • Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.
  • Employee must regularly lift and/or move up to 25 pounds as needed.
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.
  • Exposed to moving mechanical parts and outside weather conditions
  • Noise level in the work environment is usually moderate
  • Various vehicle and equipment operations

The salary range is only an estimated range and may change based on experience and other factors. Additional compensation may be available depending on the position.

Salary Range

$44,000 - $54,000 USD

As our team grows, we are looking for people to join us that are passionate and committed to protecting the planet. Our company culture is driven by a collaborative team that supports each other and grows together. We believe that learning from different perspectives and facing challenges is an opportunity to grow. Our people come from different cultures and backgrounds that are welcomed in open and mutually beneficial ways. We question the status quo and seek innovative solutions to evolve the business. We invite individuals who want to work as a collective and use business as a force for good to join our team.

Guayakí Yerba Mate is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by federal, state, or local law.