Guayaki Yerba Mate logo

Sr. Sales Analyst - Demand Planning

Bentonville, Arkansas
At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, "COME TO LIFE," is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every purchase of Guayakí drives positive global impact. We call it Market Driven Regeneration™, and it's the driving force behind everything we do.

Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. Guayakí offers bagged loose leaf yerba mate as well as ready-to-drink yerba mate beverages in bottles and cans.


Job Description

The role of a Senior Sales Analyst is to lead the implementation of our new demand planning platform, Anaplan. To succeed in this role, you must be highly analytical, have in-depth knowledge of CPG-planning cycles, and possess a strong technical skillset.

  • Design and implement new demand planning and trade promotion platform to improve

    business planning processes and overall user experience.
  • Own total company consolidation and allocation of demand and trade spend plan.
  • Prepare monthly S&OP presentation and lead calls with finance and operations to provide direction and insights on business performance.
  • Support sales with actionable data to improve sales forecast accuracy utilizing syndicated data (ie. IRI, SPINS, etc.), market/consumer insights and distributor depletion data to analyze promotion effectiveness and other key sales levers.
  • Analyze rate per case per customer and provide recommendations on promotional spend guardrails per retail channel.
  • Influence sales strategy and help support long-term business planning by performing ad hoc analysis on future opportunities.

  • 4+ years of experience working in the CPG industry with forecasting/planning responsibility; beverage is preferred.
  • Strong business acumen in trade planning, forecasting, understanding of P&L and business operations processes
  • Experience with statistical analysis and advance techniques using excel, Tableau, R programming language, and data visualization tools.
  • Experience with system integration and project management.
  • Bachelor's degree or equivalent experience is required.


    The salary range is only an estimated range and may change based on experience and other factors. Additional compensation may be available depending on the position.

    Salary Range

    $95,000 - $120,000 USD

    As our team grows, we are looking for people to join us that are passionate and committed to protecting the planet. Our company culture is driven by a collaborative team that supports each other and grows together. We believe that learning from different perspectives and facing challenges is an opportunity to grow. Our people come from different cultures and backgrounds that are welcomed in open and mutually beneficial ways. We question the status quo and seek innovative solutions to evolve the business. We invite individuals who want to work as a collective and use business as a force for good to join our team.

    Guayakí Yerba Mate is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by federal, state, or local law.